Image of The psychology of consumer behavior

Text

The psychology of consumer behavior

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Ketersediaan
B20112039658.8 342 MUL pRARE BOOKSTersedia - BUKU TUA
Informasi Detail
Judul Seri
-
No. Panggil
658.8 342 MUL p
Penerbit
Hillsdale, N.J. : : L. Erlbaum,.,
Deskripsi Fisik
xii, 217 p. : - ill. ;
Bahasa
English
ISBN/ISSN
9780898598575
Klasifikasi
658.8 342
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Psikologi
Consumers.
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar