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The psychology of advertising

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Includes bibliographical references and indexes.; Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.;

Ketersediaan
B20112048659.101 9 FEN pMy LibraryTersedia namun tidak untuk dipinjamkan - No Loan
B20112200659.101 9 FEN pMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
659.101 9 FEN p
Penerbit
: Psychology Press,.,
Deskripsi Fisik
xi, 329 p. : - ill. ;
Bahasa
English
ISBN/ISSN
0415442737
Klasifikasi
659.101 9
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Psikologi
Advertising
Manajemen
Consumers
Ilmu Komunikasi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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