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Marketing

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Penilaian

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McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.

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Ketersediaan

HE20180105

HE 658.8 HUN m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 HUN m

Penerbit

United States : MCGRAW-HILL Professional., 2014

Deskripsi Fisik

496 pages

Bahasa

English

ISBN/ISSN

9780077861094

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing
Prodi Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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