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Journal Of Marketing Research
- vol. XXX, No. 1, 1993
- vol. XXIX, No. 1, 1992
- vol. XXVIII, No. 4, 1991
- vol. XXVII, No. 3, 1991
- vol. XXVIII, No. 2, 1991
- vol. XXIX, No. 4, 1992
- vol. XXIX, No. 3, 1992
- vol. XXIX, No. 2, 1992
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