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Creative strategy in advertising

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Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.

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B20111968659.132 DRE cMy LibraryTersedia namun tidak untuk dipinjamkan - No Loan
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B20112532659.132 DRE cMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
659.132 DRE c
Penerbit
Upper Saddle River, NJ : Cengage.,
Deskripsi Fisik
xv, 328 hlm.; 26 cm.
Bahasa
English
ISBN/ISSN
9781424069071
Klasifikasi
659.132
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
10
Subjek
Advertising copy
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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