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Managing corporate social responsibility : a communication approach

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Penilaian

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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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Ketersediaan

B20173177	658.408 COO m	My Library	Tersedia
B20173178	658.408 COO m	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.408 COO m

Penerbit

United Kingdom : Wiley-Blackwell,., 2011

Deskripsi Fisik

200 hlm; 6 x 0.4 x 9.1 inches

Bahasa

English

ISBN/ISSN

9781444336450

Klasifikasi

658.408

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Social responsibility of business
Manajemen
Business communication
Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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