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Product development :meeting the challenge of the design-marketing interface

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Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.

Ketersediaan
B20111876658.5 75 BRU pRARE BOOKSTersedia - BUKU TUA
Informasi Detail
Judul Seri
-
No. Panggil
658.5 75 BRU p
Penerbit
: John Wiley & Sons,.,
Deskripsi Fisik
xiv, 345 p. : - ill. ;
Bahasa
English
ISBN/ISSN
9780471953531
Klasifikasi
658.5 75
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Industrial design.
Product management.
New products
Desain Produk
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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