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Marketing strategy

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This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments.Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.

Ketersediaan
HS20171525HS 658.802. SUD mMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
HS 658.802. SUD m
Penerbit
: Prentice-Hall,.,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
9780024182647
Klasifikasi
658.802.
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
DISTRIBUTION CHANNELS
COMPETITIVE ANALYSIS
STRATEGIC MARKETING
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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