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Relationship Marketing Exploring Relational Strategies In Marketing

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Relationship Marketing: Exploring relational strategies in marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.

Ketersediaan
HD20170607HD 658.812 EGA rMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
HD 658.812 EGA r
Penerbit
England : Prentice Hall.,
Deskripsi Fisik
268 hlm
Bahasa
ISBN/ISSN
9780273686231
Klasifikasi
658.812
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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