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"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

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HS20170038 HS 658.802. CRA s My Library Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: HS 658.802. CRA s
Penerbit: : McGraw Hill., 2009
Deskripsi Fisik: xv, 784p. : ilus., indeks; 25x20cm
Bahasa: English
ISBN/ISSN: 9780071263351
Klasifikasi: 658.802.
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Pemasaran
strategy
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

Strategic marketing

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