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The great marketing turnaround : the age of the individual and how to profit from it

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Trace the decline of mass marketing and the growth of targeted efforts, employing examples from real life to illustrate the new ways of thinking about company/customer relationships

Ketersediaan
HS20170589HS 658.8 RAP gMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
HS 658.8 RAP g
Penerbit
New Jersey : Prentice Hall.,
Deskripsi Fisik
xii, 336 hlm.; ill.: 20 cm
Bahasa
English
ISBN/ISSN
0-13-365560-1
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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