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Simplicity: The Secret to Effective Marketing

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Penilaian

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Business is simple and basic but made unnecessary complicated, so get back to basics
What causes complexity to rear its ugly head? Formal business training is one of the culprits. If this is not enough, add management fads to it and we’re flooded with big words like ‘reengineering’, ‘ paradigm shift’, and ‘core competency’, to name a few. Complexity has infected all business functions and, worst of all, marketing strategy formulation and execution.

Simplicity therefore much needed in today’s hyper competitive marketing world. It’s time to make things simple – for the mind, for our self and for marketing excellence. It’s time to get back to basics and simplicity to get us out of marketing jungle to see new rays of sunshine in years. This way, marketing will not seen as the art of black magic or voodoo.

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Ketersediaan

HD20170529

HD 658.8342 GOH s

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HD 658.8342 GOH s

Penerbit

Malaysia : Prentice Hall., 2004

Deskripsi Fisik

141 hlm

Bahasa

English

ISBN/ISSN

9789833205141

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Management
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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