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Managing reputational risk : curbing threats, leveraging opportunities

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Penilaian

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"Managing Reputational Risk" shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications.Illustrates, through numerous examples of good - and not so good - business practice, the importance of respecting and nurturing reputation as a critical intangible asset.Demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible and responsive, as well as equipping it to meet the challenges that lie ahead.
This book explores the essence of corporate reputation and its component parts, such as branding, assessing the elements that contribute to reputation, and those elements that may put reputation at risk. It also identifies the key risk areas and how to manage these risks to maximize corporate reputation in an on-going processes.

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Ketersediaan

HD20170778

HD 659.2 RAY m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HD 659.2 RAY m

Penerbit

England : John Wiley and Sons., 2003

Deskripsi Fisik

xv, 323 hlm.; ill.: 25 cm

Bahasa

English

ISBN/ISSN

0-471-49951-X

Klasifikasi

659.2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Jenny Rayner

Versi lain/terkait

Lampiran Berkas

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