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Market-Based Management Strategies for Growing Customer Value and Profitability 4ed

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Penilaian

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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth—giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

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Ketersediaan

HD20170697

HD 658.8 BES m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HD 658.8 BES m

Penerbit

England : New Jersey Prentice Hall., 2005

Deskripsi Fisik

506 hlm

Bahasa

English

ISBN/ISSN

9780131293724

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Management
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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