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Advertising :its role in modern marketing

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Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

Ketersediaan
B20111815659.1 KRU aRARE BOOKSTersedia - BUKU TUA
B20111816659.1 KRU aRARE BOOKSTersedia - BUKU TUA
Informasi Detail
Judul Seri
The Dryden Press series in marketing
No. Panggil
659.1 KRU a
Penerbit
Fort Worth : : Dryden Press,.,
Deskripsi Fisik
xxv, 617 p. : - ill. (some col.) ;
Bahasa
English
ISBN/ISSN
9780030767524
Klasifikasi
659.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
8
Subjek
Advertising.
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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