Text

Marketing Strategy : a Decision-Focused Approach

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Penilaian

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Marketing Strategy, is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketingËs cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4PËs of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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Ketersediaan

HS20170630

HS 658.8 WAL m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.8 WAL m

Penerbit

Boston : Mc Graw Hill., 2006

Deskripsi Fisik

xx, 346 p. : il. ; 25 cm

Bahasa

English

ISBN/ISSN

9780071116749

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Strategic planning

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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