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Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University

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This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts

Ketersediaan
HS20171520HS 658.8 KOT kMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
HS 658.8 KOT k
Penerbit
United States of America : John Wiley.,
Deskripsi Fisik
xx, 427p. : ilus.; 21cm
Bahasa
English
ISBN/ISSN
9780471353997
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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