Text

Monitoring the Competition: Find Out What's Really Going On Over There

---

Penilaian

---

Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ``low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.

---

Ketersediaan

HS20171366	HS 658.47 FUL m	My Library	Tersedia
HP20200061	HP 658.47 FUL m	My Library	Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

HS 658.47 FUL m

Penerbit

: Wiley., 1988

Deskripsi Fisik

224 hlm

Bahasa

English

ISBN/ISSN

0471852619

Klasifikasi

658.47

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Business

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar