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Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands

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Penilaian

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Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.

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Ketersediaan

B20171425	302.23 BER m	My Library	Tersedia
B20171426	302.23 BER m	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

302.23 BER m

Penerbit

Switzerland : Springer,., 2016

Deskripsi Fisik

xxi, 303 hlm.; 21 cm

Bahasa

English

ISBN/ISSN

9783658142933

Klasifikasi

302.23

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Public relations
Desain Komunikasi Visual
Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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