Image of Encyclopedia of Public Relations Vol 2

Text

Encyclopedia of Public Relations Vol 2

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice.

The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Ketersediaan
B20171559R 659.203 HEA eMy LibraryTersedia
B20171558R 659.203 HEA eMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
R 659.203 HEA e
Penerbit
: SAGE Publications.,
Deskripsi Fisik
1092 hlm
Bahasa
English
ISBN/ISSN
9781452240794
Klasifikasi
659.203
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Public relations
Ilmu Komunikasi
Ensiklopedia
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar