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Consumer Behavior and Marketing Strategy

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Penilaian

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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior

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Ketersediaan

HD20170526

HD 658.8342 PET c

My Library

Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri

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No. Panggil

HD 658.8342 PET c

Penerbit

: McGraw-Hill Higher Education,., 2007

Deskripsi Fisik

555 Hal

Bahasa

English

ISBN/ISSN

9780071259354

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Psikologi
Consumer behavior

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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