Text

Consumer Behavior and Marketing Action

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Penilaian

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This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

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Ketersediaan

HS20170396

HS 658.8342 ASS c

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.8342 ASS c

Penerbit

USA : Pws Pub Co., 1992

Deskripsi Fisik

748

Bahasa

English

ISBN/ISSN

9780534925529

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

4th ed

Subjek

Psikologi
Consumer behavior

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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