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Product Management : Strategy and Organization

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Penilaian

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An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.

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Ketersediaan

HS20170638

HS 658.5. PES p

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.5. PES p

Penerbit

Florida : John Wiley & Sons,., 1982

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

0898749220

Klasifikasi

658.5.

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen
Product management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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