Text

Essentials of Marketing Communications

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Penilaian

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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world.The text is ideal for those studying marketing communications for the first time.

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Ketersediaan

HD20170770

HD 658.8. BLY e

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HD 658.8. BLY e

Penerbit

Chichester, U.K. : : Prentice Hall., 2006

Deskripsi Fisik

332

Bahasa

English

ISBN/ISSN

9780273702054

Klasifikasi

658.8.

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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