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Global marketing management

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Penilaian

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Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The texts guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.

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Ketersediaan

B20111631	658.848 KOT g	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan
B20113110	658.848 KOT g	My Library	Tersedia
B20113111	658.848 KOT g	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.848 KOT g

Penerbit

Hoboken, NJ : John Wiley., 2011

Deskripsi Fisik

xxiii, 717 hlm.; 28 cm.

Bahasa

English

ISBN/ISSN

9780470505748

Klasifikasi

658.848

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

5

Subjek

Manajemen
Export marketing
Internasional Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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