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Advertising : principles and practice

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Penilaian

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Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion

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Ketersediaan

HS20170197	HS 659.1 WEL a	SECA CORNER	Tersedia
HP20170890	HS 659.1 WEL a	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 659.1 WEL a

Penerbit

America : Prentice-Hall, Inc., 1989

Deskripsi Fisik

xxiv,614 hlm,;28 cm.

Bahasa

English

ISBN/ISSN

0-13-014549-1

Klasifikasi

659.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Advertising

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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