Gaya APA

Upshaw, Lynn B.. (1995). Building brand identity : a strategy for success in a hostile marketplace . Canada: Wiley.

Gaya Chicago

Upshaw, Lynn B.. Building brand identity : a strategy for success in a hostile marketplace. Canada: Wiley, 1995. Text.

Gaya MLA

Upshaw, Lynn B.. Building brand identity : a strategy for success in a hostile marketplace. Canada: Wiley, 1995. Text.

Gaya Turabian

Upshaw, Lynn B.. Building brand identity : a strategy for success in a hostile marketplace. Canada: Wiley, 1995. Print.