Gaya APA

Aaker, David A.. (1991). Managing brand equity : capitalizing on the value of a brand name . USA: Free Press.

Gaya Chicago

Aaker, David A.. Managing brand equity : capitalizing on the value of a brand name. USA: Free Press, 1991. Text.

Gaya MLA

Aaker, David A.. Managing brand equity : capitalizing on the value of a brand name. USA: Free Press, 1991. Text.

Gaya Turabian

Aaker, David A.. Managing brand equity : capitalizing on the value of a brand name. USA: Free Press, 1991. Print.