Gaya APA

McKenna, Regis. (1991). Relationship marketing: successful strategies for the age of the customer . USA: Addison Wesley.

Gaya Chicago

McKenna, Regis. Relationship marketing: successful strategies for the age of the customer. USA: Addison Wesley, 1991. Text.

Gaya MLA

McKenna, Regis. Relationship marketing: successful strategies for the age of the customer. USA: Addison Wesley, 1991. Text.

Gaya Turabian

McKenna, Regis. Relationship marketing: successful strategies for the age of the customer. USA: Addison Wesley, 1991. Print.