Gaya APA

Lovelock, Christopher H.. (1994). Product plus: how product + service = competitive advantage . Singapore: McGraw Hill International Editions.

Gaya Chicago

Lovelock, Christopher H.. Product plus: how product + service = competitive advantage. Singapore: McGraw Hill International Editions, 1994. Text.

Gaya MLA

Lovelock, Christopher H.. Product plus: how product + service = competitive advantage. Singapore: McGraw Hill International Editions, 1994. Text.

Gaya Turabian

Lovelock, Christopher H.. Product plus: how product + service = competitive advantage. Singapore: McGraw Hill International Editions, 1994. Print.