Text

Marketing management strategies and programs 6th ed

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Penilaian

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Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.

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Ketersediaan

HS20171523

HS 658.8 GUI m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.8. GUI m

Penerbit

USA : McGraw Hill., 1997

Deskripsi Fisik

463 hlm

Bahasa

Indonesia

ISBN/ISSN

9780071142557

Klasifikasi

658.8.

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Sixth Ediyion

Subjek

Marketing
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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