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Business marketing management: a strategic view of industrial and organizational markets

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Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

Ketersediaan
HS20170516HS 658.8. HUT bMy LibraryTersedia
HS20170517HS 658.8. HUT bMy Library (Pak Seca)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
HS 658.8. HUT b
Penerbit
United States of America : The Dryden Press.,
Deskripsi Fisik
vii, 749 hlm.; 25 cm.
Bahasa
English
ISBN/ISSN
0-03-054167-0
Klasifikasi
658.8.
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
ed.4 & ed.3
Subjek
Manajemen
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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