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The New marketing paradigm : integrated marketing communications

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Penilaian

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Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

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Ketersediaan

HS20171506	HS 658.802 SCH n	My Library	Tersedia
HS20171505	HS 658.802 SCH n	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.802 SCH n

Penerbit

United Kingdom : NTC Business Book., 1994

Deskripsi Fisik

218 hlm.:23 cm

Bahasa

English

ISBN/ISSN

9780844234526

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen
Pemasaran
Communication in Marketing
Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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