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Marketing Plans how to prepare them: how to use them

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Penilaian

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Marketing planning lies at the heart of successful business. This Book, based on much practical research, deals with detail with the whole process, from initial assessment of a company's business plan. It describes:
*What marketing is
*How the marketing planning process works
*How to carry out a marketing audit
*How to set marketing objectives and strategies
*How to schedule and cost out what has to be done to achieve objectives
*How to design and implement a simple marketing planning system and, crucially, when it should be done, how often and by whom

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Ketersediaan

HS20170153

HS 658.802 MCD m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.802 MCD m

Penerbit

Oxon : Heinemann Professional Publishing., 1989

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

9780434913008

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2rd rd

Subjek

Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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