Gaya APA

JAIN, subhash C. (1993). Marketing planning & strategy 5th ed . Hoboken, NJ: South Western College Publishing Co.

Gaya Chicago

JAIN, subhash C. Marketing planning & strategy 5th ed. Hoboken, NJ: South Western College Publishing Co, 1993. Text.

Gaya MLA

JAIN, subhash C. Marketing planning & strategy 5th ed. Hoboken, NJ: South Western College Publishing Co, 1993. Text.

Gaya Turabian

JAIN, subhash C. Marketing planning & strategy 5th ed. Hoboken, NJ: South Western College Publishing Co, 1993. Print.