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Analysis for marketing planning

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Penilaian

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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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Ketersediaan

HS20170154

HS 658.802 LEH a

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.802 LEH a

Penerbit

United Kingdom : McGraw-Hill/Irwin,., 1994

Deskripsi Fisik

xiv, 186 p.; bib.; ill.; ind.; 24 cm

Bahasa

English

ISBN/ISSN

9780256122763

Klasifikasi

1994

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

3 ed

Subjek

Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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