Text

Strategic marketing

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Penilaian

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This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

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Ketersediaan

HS20170037

HS 658.802 CRA s

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.802 CRA s

Penerbit

Hoboken, NJ : Wiley.,

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

9780071169417

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

6th

Subjek

Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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