Text

The history of marketing thought 3rd ed

---

Penilaian

---

Robert Bartels was one of marketing’s most prolific scholars.His research covered a broad array of marketing topics,including the marketing-as-a-science debate, theory,metatheory, the nature and scope of marketing, credit man-agement, international marketing, comparative marketing,macromarketing, and marketing education, among others.Bartels’s most significant and enduring contribution, how-ever, was his fifty years of ongoing research, from dissertationto last publication, in the area with which his name becamesynonymous—The History of Marketing Thought. Althoughnot without criticism, no other work provides such a long viewof marketing’s past and wide sweep of its subdisciplines. Bytracing the history of marketing thought in the twentieth-century American academy, Bartels nurtured the interest inmarketing’s heritage and established a common knowledgebase for generations of marketing students.

Robert Bartels and the History of Marketing Thought (PDF Download Available). Available from: https://www.researchgate.net/publication/235362901_Robert_Bartels_and_the_History_of_Marketing_Thought [accessed Jan 29 2018].

---

Ketersediaan

HS20170036

HS 658.8009 BAR h

My Library

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

HS 658.8009 BAR h

Penerbit

USA : Richard D. Irwin, Inc.., 1962

Deskripsi Fisik

397 hlm

Bahasa

English

ISBN/ISSN

094228044X

Klasifikasi

658.8009

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

3

Subjek

Pemasaran

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar