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New marketing imperatives : innovative strategies for today's marketing challenges

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Penilaian

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his guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing today's - and tomorrow's - business environment. Comprehensive coverage of trends in company downsizing and the flattening of hierarchies, the widespread implementation of TQM practices and growing international markets and competition. Features scores of examples and cases, plus interviews with leading marketers who are predicting and profiting from new trends and strategies.

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Ketersediaan

HS20170632

xxv

SECA CORNER

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.8 YOV n

Penerbit

USA : Prentice Hall., 1995

Deskripsi Fisik

256 pages

Bahasa

English

ISBN/ISSN

9780133110517

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen
Export marketing--Management
Total quality management
Industrial marketing--Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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