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Design and marketing of new products

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Penilaian

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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

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Ketersediaan

HS20170495

HS 658.5038 URB d

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.5038 URB d

Penerbit

Hoboken, NJ : Wiley.,

Deskripsi Fisik

xx, 618 hlm.; 23 cm.

Bahasa

English

ISBN/ISSN

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Klasifikasi

658.5038

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Desain Produk
Manajemen Produksi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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