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Marketing management: analysis, planning, implementation, and control 6th ed.

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This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

Ketersediaan
HS20170738HS 658.8 KOT mSECA CORNERTersedia
HS20171531HS 658.8 KOT mMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
HS 658.8 KOT m
Penerbit
New Jersey : Prentice Hall.,
Deskripsi Fisik
xviii, 801 hal. : ill.; 26 cm.
Bahasa
English
ISBN/ISSN
9780130980052
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
ed. 6
Subjek
Management
Marketing
Manajemen
Manajemen pemasaran
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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