Gaya APA

Guiltinan, Joseph P.. (1988). Marketing management strategies and programs 3rd ed. (ed. 3). Singapore: McGraw-Hill Book Company.

Gaya Chicago

Guiltinan, Joseph P.. Marketing management strategies and programs 3rd ed.. ed. 3 Singapore: McGraw-Hill Book Company, 1988. Text.

Gaya MLA

Guiltinan, Joseph P.. Marketing management strategies and programs 3rd ed.. ed. 3 Singapore: McGraw-Hill Book Company, 1988. Text.

Gaya Turabian

Guiltinan, Joseph P.. Marketing management strategies and programs 3rd ed.. ed. 3 Singapore: McGraw-Hill Book Company, 1988. Print.