Gaya APA

Groonroos, Christian,. (1990). Service management and marketing : managing the moments of truth in service competition . Canada: Lexington Books.

Gaya Chicago

Groonroos, Christian,. Service management and marketing : managing the moments of truth in service competition. Canada: Lexington Books, 1990. Text.

Gaya MLA

Groonroos, Christian,. Service management and marketing : managing the moments of truth in service competition. Canada: Lexington Books, 1990. Text.

Gaya Turabian

Groonroos, Christian,. Service management and marketing : managing the moments of truth in service competition. Canada: Lexington Books, 1990. Print.