Gaya APA
Kotler, Philip Cox, Keith K.. (1988).
Marketing management and strategy: a reader 4th ed. (Ed. 4).
USA:
Prentice-Hall International.
Gaya Chicago
Kotler, Philip Cox, Keith K..
Marketing management and strategy: a reader 4th ed..
Ed. 4
USA:
Prentice-Hall International,
1988.
Text.
Gaya MLA
Kotler, Philip Cox, Keith K..
Marketing management and strategy: a reader 4th ed..
Ed. 4
USA:
Prentice-Hall International,
1988.
Text.
Gaya Turabian
Kotler, Philip Cox, Keith K..
Marketing management and strategy: a reader 4th ed..
Ed. 4
USA:
Prentice-Hall International,
1988.
Print.