Gaya APA

Houston, Michael J.. (1985). Marketing communications : theory and research . America: Ama.

Gaya Chicago

Houston, Michael J.. Marketing communications : theory and research. America: Ama, 1985. Text.

Gaya MLA

Houston, Michael J.. Marketing communications : theory and research. America: Ama, 1985. Text.

Gaya Turabian

Houston, Michael J.. Marketing communications : theory and research. America: Ama, 1985. Print.