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Design Fundamentals for New Media
Fundamental design principles will always remain the same, but the digital technology that can support them is evolving and affecting their application in a profound way. In this unique and timely book, artist and educator James Bennett explores essential elements of design within the context of the "new media" reality in which today's designers learn and work. With a brand new design and dozens of striking new images, this new edition covers extensive updates to digital technology including interactive media, web color and typography, and designing for mobile devices. Combining timeless principles with cutting-edge technology in a smart, visually rich, full-color package, DESIGN FUNDAMENTALS FOR NEW MEDIA, 2E, International Edition provides a thorough and engaging introduction to modern applications of essential design techniques.
Features
Combines comprehensive coverage with a concise, reader-friendly style, intuitive organization, and visually appealing layout, making it both highly informative and enjoyable to read.
Clearly explains a wide range of concepts vital for designing with new media, and rich illustrations throughout the text showcase noteworthy practical applications of the concepts.
A "Special Issues" feature highlights areas of concern for new media designers, such as points where traditional design conventions differ from common new media practices.
Interviews and behind-the-scenes stories in "A Designer''s Tale" features provide illuminating glimpses into the practical side of real-world new media design.
In addition to serving as a uniquely effective introductory guide for students, the text''s clear concepts and vivid illustrations make it a valuable resource for professional designers, who can consult it for both inspirational ideas and practical advice.
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