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Advertising & IMC

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Penilaian

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For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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Ketersediaan

B20111376	659.13 MOR a	My Library	Tersedia
B20111842	659.13 MOR a	My Library	Tersedia
B20111843	659.13 MOR a	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri

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No. Panggil

659.13 MOR a

Penerbit

England : Prentice Hall., 2012

Deskripsi Fisik

685 hlm; 28 cm.

Bahasa

English

ISBN/ISSN

9780273752929

Klasifikasi

659.13

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

9

Subjek

Advertising

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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