Text

advertising and promotion: an integrated marketing communications perspective

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Penilaian

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This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

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Ketersediaan

B20111375

659.1 BEL a

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.1 BEL a

Penerbit

Hoboken, NJ : McGraw Hill., 1998

Deskripsi Fisik

xxxv, 769 hlm.: il.; 28 cm.

Bahasa

English

ISBN/ISSN

9780071314404

Klasifikasi

659.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

9

Subjek

Advertising
PROMOTION
Prodi Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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