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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

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Penilaian

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Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.

Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
Explains how to make your existing marketing spends work harder
Delivers step-by-step instructions on how to optimize campaigns in real-time
Shows how to determine which mobile tactics are keepers and which are not
It's time to mobilize your marketing programs and drive your profits to new heights.

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Ketersediaan

HE20170563

HE 658.872 HAS m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HE 658.872 HAS m

Penerbit

New Jersey : Wiley., 2012

Deskripsi Fisik

xvii, 206 hlm.: 25 cm

Bahasa

English

ISBN/ISSN

9781118243268

Klasifikasi

658.872

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Mobile commerce

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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