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Winning in Asia : Strategies for Competing in the New Millennium

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Penilaian

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While the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make-up of competition locally is shifting from national fiefdoms to cross-border competition. And China’s rapid development is changing how competition is played altogether. Winning in Asia explores these new business realities in Asia, and explains why there will be no going back to the “Asian norm” of the 80s and 90s.

Most importantly, it tackles head-on the critical issue of what companies—both local Asian businesses and multinational corporations operating in Asia—must do and how they must change in order to compete successfully in the next round of Asian competition.

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Ketersediaan

HE20170533

HE 658.0095 WIL w

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HE 658.0095 WIL w

Penerbit

Boston : Harvard Business Review Press., 2004

Deskripsi Fisik

ix, 261 hlm.: 27 cm

Bahasa

English

ISBN/ISSN

9780875846200

Klasifikasi

658.0095

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

International business enterprises

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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